We built Soma to save good businesses from operational friction that stalls their growth.
Soma Ops5 sec
Response Time
Customers never wait. Instant replies to every inquiry 24/7.
0%
Lost Leads
No WhatsApp or Instagram message ever falls through the cracks.
100%
Ledger Accuracy
Automatic MoMo & payment log verification for total accuracy.
24/7
Off-Hours Ops
Your business runs, processes orders, and books clients while you sleep.
Why Soma Ops
We built Soma not because Africa is a trend or an emerging market opportunity.
Because this is where we work, where we see the problem every day, and where we knew a product like this needed to exist.
Across African businesses - retailers, health clinics, insurance brokers, compliance firms, restaurants, agencies - we kept seeing the same pattern. A business with a real service, real customers, and real ambition. And an operational layer that was breaking under the weight of its own growth.
Conversations buried across phones & personal inboxes
Follow-ups get forgotten, threads buried, and response times slow down.
Cross-checking MoMo & bank receipts by hand
Staff waste hours verifying SMS alerts instead of confirming orders.
Customer history living in individual staff heads
Zero structured records. When staff leave, customer context disappears.
Answering the same operational FAQs all day
Team bandwidth is consumed by repetitive queries instead of growth.
Built elsewhere, for someone else
The tools that existed were built elsewhere, for someone else. They required technical setup most African business owners should not need. They did not understand how African customers communicate or how African businesses actually run.
So we built Soma.
An operational agent designed from the ground up for the African business. For the way your customers talk. For the way your processes work. For the growth you are trying to manage.
Led by a team who understand the problem
Builders, operators, and problem-solvers who have lived the chaos that Soma is designed to fix.
Joseph Awuku
Founder & CEO
Jennifer Dadza
Co-Founder & Head of Operations
Justice Aklasu
Co-Founder & Chief Security Officer
What we believe & build toward
What we believe.
Operations should not be a bottleneck.
The quality of your service should determine your growth. Not your ability to manually manage every conversation, payment, and follow-up at the same time.
Data should work for the business that created it.
Every interaction a business has with its customers is valuable information. Most businesses never get to use it because it lives in unstructured WhatsApp threads. Soma changes that. The data your business generates every day becomes intelligence you can act on.
African businesses deserve infrastructure built for them.
Not adapted from somewhere else. Built here. For how business works here. For the customers, the culture, and the context that define how commerce happens across this continent.
What we are building toward.
Soma's immediate purpose is to run the front desk operations of African SMEs. Conversations, payments, bookings, follow-ups, records. The daily operational work that consumes owners and teams who should be focused on growing.
But the longer purpose is bigger than that.
Every business that uses Soma generates structured operational data that most African SMEs have never had access to before. A clear record of how the business runs. What customers buy. What they ask. What brings them back. What costs the business revenue.
Over time, that data becomes something a business can use to make better decisions, access formal finance, demonstrate creditworthiness, and grow with evidence rather than instinct.
We are building infrastructure. Not a tool. The operational foundation that African businesses can grow on.
Built to protect every business & conversation,
End-to-End Encryption
Industry-standard 256-bit AES encryption keeps your internal ledgers and customer conversations entirely unreadable to outsiders.
Zero-Risk Transactions
Seamless, secure payment processing backed by Paystack's Level 1 PCI-DSS compliance.
Total Data Isolation
Your catalog, clients, and rules are fenced off. Soma only serves your business, using only your data. No cross-contamination.
Ghana DPA Compliant
100% compliant with Act 843. We protect your customers' data so you never have to worry about compliance risks.
Let Soma manage your front desk. You have a business to run.
Soma manages the constant flow of messages, bookings, and payments across WhatsApp, Instagram, Facebook, and your website. Keep your customers attended to instantly, while building a clean record of your daily operations.