The digital front desk employee for African SMEs.
Soma handles your customer operations end to end. Conversations, payments, bookings, follow-ups, records. Across WhatsApp, Instagram, Facebook, and your website. Not a chatbot. An operational agent that runs your front desk the way a trained employee would.
Not replies. Operations.
There is a difference between a tool that answers messages and one that runs a process. Soma runs the process.
Conversations
Soma takes over your front-desk operations across WhatsApp, Instagram, Facebook, and your website. Operating like a fully trained employee, it qualifies leads, answers questions, and represents your brand with warm, contextual replies. Not an FAQ bot. An agent that understands your business and represents it properly.
Soma
Payments
Soma handles payments directly inside the chat, eliminating checkout friction. When an order is ready, a Pay Now button prompts customers to confirm payment without leaving the conversation. Soma verifies the transaction instantly and moves the order forward. No external links. No manual verification. No chasing screenshots.
Bookings
Soma manages your scheduling end-to-end, keeping your calendar filled without the back-and-forth. It maps your availability, coordinates slots, confirms bookings in the chat, and sends automated reminders. Cancellations and rescheduling are handled conversationally, keeping your schedule accurate with zero manual effort.
Follow-Ups
Every commitment made in every conversation is logged. When a follow-up is due, Soma sends it - proactively, without being asked. Customers hear back when they were told they would. Nothing is forgotten. No one feels abandoned.
Record Keeping
Every customer interaction, order, payment, and booking is structured and saved automatically. Your business always has an accurate record of every customer and every request. No manual data entry. No gaps.
Business Intelligence
Soma tells you what is actually happening in your business. What customers are asking most. Where requests are stalling. What revenue came in. Which follow-ups are overdue. Plain language. Every week. So you make decisions based on data, not instinct.
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Ask about your business…
How Soma Works
Set up like you would train a new employee.
Share your business knowledge
Upload documents, paste text, or type directly. Your services, pricing, policies, operating hours, payment terms. Whatever a front desk employee would need to know.
Upload your service menu, price list, policy doc…
Enter to send · Shift + Enter for new line
Connect your channels
Link your WhatsApp, Instagram, Facebook, and website. Soma becomes your unified front desk across all of them.
Integrations
Connect your channels — Soma handles the rest.
Messaging Channel
Messaging Channel
Messenger
Messaging Channel
Website Chat
Messaging Channel
Soma operates
Customers message. Soma responds, qualifies, takes orders, collects payment in the chat, books appointments, updates records, and follows up. Automatically.
Conversations
Soma is handling all channels
WhatsAppWhat are your prices for business registration?
InstagramCan I book a consultation for next week?
WhatsAppI'd like to pay for my LLC registration
You stay in control
See everything in Soma Desk. Step into any conversation. Pause the agent. Update its knowledge. You are never locked out.
Abena Boateng
WhatsAppHi, I want 10 of the Ribbed Midi Dress for my bridesmaids in Kumasi. Can I get a bulk discount?
9:02 AM
Hi Abena! Standard total for 10 units is GH₵1,800. For custom bulk pricing, let me check with our store manager for you!
9:02 AM
Soma
Okay please, I need them delivered to Kumasi by Friday for the wedding.
9:04 AM
Soma is handling this conversation
Share your business knowledge
Upload documents, paste text, or type directly. Your services, pricing, policies, operating hours, payment terms. Whatever a front desk employee would need to know.
Connect your channels
Link your WhatsApp, Instagram, Facebook, and website. Soma becomes your unified front desk across all of them.
Soma operates
Customers message. Soma responds, qualifies, takes orders, generates payment links, books appointments, updates records, and follows up. Automatically.
You stay in control
See everything in Soma Desk. Step into any conversation. Pause the agent. Update its knowledge. You are never locked out.
Upload your service menu, price list, policy doc…
Enter to send · Shift + Enter for new line
Setup by sharing, not configuration.
No workflow builders. No automation diagrams. No technical setup. Just share what Soma needs to know - your services, pricing, policies, operating hours. Soma learns and starts working immediately.
Nana
WhatsAppSoma
Soma is handling this conversation
Your business, visible.
Most business owners do not actually know what is happening in their operations at any moment. Conversations are scattered. Records are incomplete. Follow-ups live in someone's head.
The Operations Desk
Get complete visibility and control over your customer interactions. Instead of messages getting lost across scattered channels like WhatsApp, Instagram, and Messenger, Soma brings every conversation, order, and booking into a single, unified desk. Manage your entire front desk from one screen.
Step In Anytime
Soma works alongside you, not instead of you. You are never locked out of your own channels. You can step into any live conversation at any moment, reply directly, or guide the agent, and let Soma resume running the process when you step back.
Business Intelligence
Turn unstructured chat histories into clean, structured operational and financial records. Understand your daily performance to make informed decisions. By maintaining verified data of your daily activity, Soma builds the track record needed to make your business bankable and ready for growth financing.
Built for how African businesses actually operate. Not adapted for it.
African Conversational Intelligence
Soma was built from the ground up for the African market. For how your customers communicate. For how your business actually runs. For what your team can actually use without a developer.
Memory That Never Fades
Soma remembers every customer across every conversation on every channel. A customer who messaged six months ago is recognized, their history is retrieved, and the conversation picks up where it left off. They never repeat themselves.
Human Control, Always
Soma is not autonomous. It is a co-worker. You can pause it, jump in, edit its response, or take over entirely. When something is beyond its mandate, it alerts you with context and waits. You own your business. Soma works for you.
Proactive, Not Reactive
Soma does not wait to be asked. It follows up when follow-ups are due. It sends reminders before appointments. It flags overdue requests. It re-engages customers who went quiet. This is the difference between a messaging tool and an operational agent.
Built for structured African SMEs.
Soma is not for every business. It is designed for growing operations handling real customer volume, running structured workflows, and looking to eliminate the daily weight of manual management.
Compliance Firms
Automate client onboarding, document collection, and application tracking. Soma manages the customer lifecycle from the first message to final filing, keeping clients updated at every step.
Private Health Insurance Brokers
Plan inquiries, enrollment guidance, status queries, renewal reminders. Soma guides prospects through complex plans, collects enrollment details, and automates renewals conversational style.
Private Clinics and Specialist Centres
Appointment booking, patient intake, visit reminders, post-visit follow-up. Soma manages the administrative front desk in conversation, allowing your clinical team to focus entirely on patient care.
Retailers and Product Sellers
Convert inquiries and product screenshots into paid orders instantly. Soma identifies items from customer photos, checks inventory, processes requests, and collects payment directly in the chat.
Restaurants and Food Businesses
Scale order management across multiple social channels. Soma handles high volume by taking orders, confirming payments, and sharing delivery updates, keeping customers informed automatically.
Professional Service Firms
Pre-qualify leads, coordinate schedules, and manage proposals. Soma handles initial touchpoints and follow-ups professionally, ensuring clients feel attended to while your team focuses on delivery.
Built to protect every business & conversation,
End-to-End Encryption
Industry-standard 256-bit AES encryption keeps your internal ledgers and customer conversations entirely unreadable to outsiders.
Zero-Risk Transactions
Seamless, secure payment processing backed by Paystack's Level 1 PCI-DSS compliance.
Total Data Isolation
Your catalog, clients, and rules are fenced off. Soma only serves your business, using only your data. No cross-contamination.
Ghana DPA Compliant
100% compliant with Act 843. We protect your customers' data so you never have to worry about compliance risks.
Let Soma manage your front desk. You have a business to run.
Soma manages the constant flow of messages, bookings, and payments across WhatsApp, Instagram, Facebook, and your website. Keep your customers attended to instantly, while building a clean record of your daily operations.